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Ok, so this is a promotional video for Singapore Airlines.

But what a video.

This is creative advertising at its best, perfectly capturing the airlines attention to detail and highlighting the features of each of their cabin classes.

What this guy can do with cardboard takes a serious level of skill, not to mention patience and dedication. The genius behind the work is Luca Iaconi-Stewart and he’s been working on a whole range of aviation models which you should check out here.